My Services
Customer Personas
What it is
Why do it
How it works
A detailed picture of your audience based on research and analysis of real customers
Customer personas help you to
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Identify and prioritise customers
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Tailor your messages
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Design more effective campaigns
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Spend resources effectively
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Build and adopt a common internal language
Customer Persona Research typically includes:
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Review of existing research studies at your disposal
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Staff interviews to capture internal perspective
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15 - 20 in - depth interviews with a representative sample of your customers
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Report capturing the Persona Profiles distilled from interview analysis
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Workshop with expert facilitation to develop ideas for brand activation
Brand Marketing Plan
What it is
Why do it
How it works
A 5 - day workshop leading to a marketing strategy and plan rooted in customer insights
The Brand Marketing Sprint helps you to
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Gain intimate customer understanding
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Make evidence-based decisions
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Ensure team buy in
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Prepare your team for execution
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Develop a customer-centric mindset
The Brand Marketing Sprint typically includes :
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Introductory conversations with key staff members
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12 - 15 customer interviews based on a customised topic guidelines
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Rigorous analysis of customer stories
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5 - day interactive team workshop with expert facilitation
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Capturing key outputs in a concise report
Market study
What it is
Why do it
How it works
The collection and analysis of relevant data and insights to inform a market entry strategy, business plan or investment pitch.
A market study helps you to:
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Identify new growth opportunities
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Make informed strategic decisions
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Strengthen your business plan
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Assure board and investors
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Agree on roadmap for execution
A market study typically includes
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Review of existing documentation
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Desk research
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Interviews with key prospects and stakeholders
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Analysis of research findings
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Reporting of key insights and recommendations