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Build a better brand

Gain an intimate understanding of your target audience

and make decisions with confidence that grow your impact


Nice to meet you

My name is Marens Beckers and I'm an insight expert and marketing strategist. My mission is to help entrepreneurial teams grow their impact by tailoring their value proposition to customers' needs.

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My services

Explore what service fits you best or reach out to discuss a tailor-made project.


Customer Personas 

  • Identify and prioritise customers

  • Tailor your messages

  • Design more effective campaigns

  • Spend resources effectively

  • Build and adopt common language

Create a

Brand Marketing Plan 

  • Immerse yourself in a 5 day sprint

  • Make evidence-based decisions

  • Ensure team buy in 

  • Prepare your team for execution

  • Develop customer-centric mindset

Obtain a tailor - made

Market Study

  • Identify new growth opportunities

  • Make informed strategic decisions

  • Strengthen your business plan

  • Assure board and investors

  • Agree on roadmap for execution

Marens' work was an absolute revelation to us! After having been focused mostly on quantitative data, we are amazed by the insights we are gleaning from Marens' qualitative data.

Peter Scott, Founder BURN


A snapshot of my work 


Brand Marketing Plan

Ethical slippers

How to market premium, ethically produced slippers in a market flooded with cheap alternatives?


Brand Marketing Plan 

Solar Home Systems

How to leverage Fosera's strengths to claim a position in an increasingly competitive market?

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Customer Personas

Fuel efficient stoves 

How to build superior customer knowledge within BURN's research and marketing teams

Working for changemakers globally 


I'd love to hear from you

+31-6-33 89 77 89 

Onderzoeken en schrijven

We Work Metropool 

Weesperstraat 61 - Amsterdam

Reach out
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